Nir Eyal is the internationally bestselling author of Hooked: How to Build Habit-Forming Products. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design, and is a frequent speaker atindustry conferences and Fortune 500 companies. His writing on technology, psychology andbusiness appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.
"If you value your time, your focus or your relationships, this book is essential reading" - Jonathan Haidt, author of The Righteous Mind
Being indistractable is all about just doing what you say you will do. Sounds easy doesn't it? Well, when was the last time you said "Tomorrow I'll start doing X" and then tomorrow never came? "I'll be there in a moment!" and that moment turned out to be an hour later.
With todays constant buzzing and distractions constantly seeking your attention, are you living the life you want to live? Are you doing what you said you would do? Do you have a schedule or are you constantly being dragged around by whatever comes into your screen?
"Living the life you want requires not only doing the right things but also avoiding doing the wrong things."
The book is thought provoking and will get you to re-think distractions on all aspects of your life: work, relationships and yourself. Read with caution, for the person that starts this book will be a different one from the one that finishes it.
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